Open AccessThe Influence of Low Cost Airline's Flexible Fare Policy on Consumers' Perceptions of Price Fairness
Author(s) -
황희중,
최영근,
HeeJoongHwang,
YoungKeunChoi
Publication year - 2014
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.12.10.201410.123
Subject(s) - business , perception , marketing , low cost carrier , advertising , psychology , neuroscience