Open AccessComparative Analyses of Mass Marketing and Target Marketing Based on Price Elasticity and Production Cost
Author(s) -
Jee Sung Won
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.4.201304.61
Subject(s) - marketing , production (economics) , marketing mix modeling , marketing mix , business , economics , return on marketing investment , marketing effectiveness , microeconomics