Open AccessComparative Analyses of Mass Marketing and Target Marketing Based on Price Elasticity and Production Cost
Author(s) -
원지성
Publication year - 2013
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.4.201304.61
Subject(s) - marketing , production (economics) , marketing mix modeling , marketing mix , business , economics , return on marketing investment , marketing effectiveness , microeconomics
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