Open AccessA Study on the Global Management Strategy for Product Quality Assurance Based on Brand Power and Country of Origin Effect
Author(s) -
황희중
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.2.201302.23
Subject(s) - business , marketing , brand management , quality assurance , product (mathematics) , quality (philosophy) , advertising , philosophy , geometry , mathematics , epistemology , service (business)