
Effects of Advertising depending upon Type of Advertising and Form of Advertising Model
Author(s) -
양회창,
한상호,
안호근
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.77
Subject(s) - advertising , search advertising , business , advertising research , advertising campaign , marketing , online advertising , computer science , the internet , world wide web