Open AccessThe Effect of Consumers’ Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action
Author(s) -
양회창,
우문식
Publication year - 2013
Publication title -
journal of distribution science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.71
Subject(s) - theory of reasoned action , action (physics) , marketing , psychology , business , social psychology , advertising , physics , quantum mechanics
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