Open AccessThe Effect of Consumers’ Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action
Author(s) -
Hoe-Chang Yang,
Moon-Sik Woo
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.71
Subject(s) - theory of reasoned action , action (physics) , marketing , psychology , business , social psychology , advertising , physics , quantum mechanics