Open AccessConsumers' Susceptibility to Global Culture and Their Attitude toward the Global SPA Brand
Author(s) -
황지현,
Choonsup Hwang
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.49
Subject(s) - advertising , business , marketing , psychology