Open AccessStudy on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention
Author(s) -
Young Sam Oh
Publication year - 2013
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.11.11.201311.41
Subject(s) - usability , business , advertising , marketing , computer science , human–computer interaction