Open AccessStudy on the Effects of Shop Choice Properties on Brand Attitudes: Focus on Six Major Coffee Shop Brands
Author(s) -
Weon-Ho Yi,
이상윤,
윤명길,
김수옥
Publication year - 2012
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.10.3.201203.51
Subject(s) - coffee shop , business , advertising , marketing , focus (optics) , optics , physics