Open AccessImpact of a Brand Image Matching with the Advertising Model on Price Fairness Perceptions: Focus on Sports Advertising
Author(s) -
황희중,
Seung-Ho Shin
Publication year - 2012
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.10.3.201203.43
Subject(s) - advertising , matching (statistics) , perception , focus (optics) , business , brand image , psychology , marketing , mathematics , statistics , physics , neuroscience , optics