Open AccessThe Effect of College students' Perceived Marketing Communication, Value and Consumption Emotion on Store Loyalty in Discount Store
Author(s) -
Hoe Chang Yang,
Yoon Hwang Ju
Publication year - 2012
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.10.2.201202.19
Subject(s) - loyalty , consumption (sociology) , value (mathematics) , marketing , advertising , business , psychology , sociology , computer science , social science , machine learning