Open AccessAn Influence of VMD configuration factors of Coffee shops on Brand equity and Repurchase intention
Author(s) -
Sang Soo Kim,
In-Am Song,
Hee-Joong Hwang
Publication year - 2012
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.10.11.201211.39
Subject(s) - business , brand equity , advertising , marketing