Open AccessLate Movers’ MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company
Author(s) -
Byoung Goo Kim,
Gyu Bae Kim
Publication year - 2012
Publication title -
journal of distribution science/yutong gwahag yeon'gu
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.19
H-Index - 10
eISSN - 2093-7717
pISSN - 1738-3110
DOI - 10.15722/jds.10.11.201211.21
Subject(s) - business , chinese market , marketing , market share , advertising , industrial organization , china , commerce , political science , law