Open AccessThe Effect of On-Offline Social Capital Factors on e-Loyalty of Local Agri-food Online Shopping mall Customers
Author(s) -
장익훈,
Cheul Rhee,
Junghoon Moon,
Youngchan Choe
Publication year - 2012
Publication title -
e-bijeu'ni'seu yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2466-1716
pISSN - 1229-9936
DOI - 10.15719/geba.13.5.201212.293
Subject(s) - business , social capital , advertising , shopping mall , loyalty , marketing , capital (architecture) , commerce , geography , sociology , social science , archaeology