Open AccessThe Effect of On-Offline Social Capital Factors on e-Loyalty of Local Agri-food Online Shopping mall Customers
Author(s) -
장익훈,
Junghoon Moon,
Youngchan Choe,
이철
Publication year - 2012
Publication title -
the e-business studies
Language(s) - English
Resource type - Journals
eISSN - 2466-1716
pISSN - 1229-9936
DOI - 10.15719/geba.13.5.201212.293
Subject(s) - business , social capital , advertising , shopping mall , loyalty , marketing , capital (architecture) , commerce , geography , sociology , social science , archaeology
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