Open AccessA Study on the Effect of Emotion Awareness, Perception, Attitude and Intention of Nonsmoking by Media Types and Appealing of Message:Focusing on Comparison with Nonsmoking Public Advertisement of TV and Smartphone
Author(s) -
Mi-Kyung Kim,
Eunji Lee
Publication year - 2016
Publication title -
ui'lyo keo'myu'ni'ke'i'syeon/uiryo keomyunikeisyeon
Language(s) - English
Resource type - Journals
eISSN - 2713-6825
pISSN - 1975-888X
DOI - 10.15715/kjhcom.2016.11.1.27
Subject(s) - advertising , perception , psychology , social psychology , business , neuroscience