Open AccessCigarette Packages as Marketing Communication Tools: Predictive Roles of Cigarette Package Elements in Perceptions and Choices of Low-Tar and Flavored Cigarettes
Author(s) -
Hye Jin Paek
Publication year - 2018
Publication title -
bogeon sahoe yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-4531
pISSN - 1226-072X
DOI - 10.15709/hswr.2018.38.3.303
Subject(s) - tar (computing) , perception , marketing , r package , package design , business , advertising , psychology , computer science , statistics , mathematics , engineering , manufacturing engineering , neuroscience , programming language