Open AccessCigarette Advertising Techniques that May Weaken People’s Risk Perceptions about Smoking: A Content Analysis of Cigarette Advertisements in Domestic Magazines, 1994-2014
Author(s) -
Hye Jin Paek
Publication year - 2018
Publication title -
bogeon sahoe yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-4531
pISSN - 1226-072X
DOI - 10.15709/hswr.2018.38.2.499
Subject(s) - advertising , content analysis , cigarette smoking , perception , psychology , business , medicine , sociology , social science , neuroscience