An Examination of the Role of Physical Evidence in the Service Industry | Zendy

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An Examination of the Role of Physical Evidence in the Service Industry

Author(s) -

Seo Mi Ok,

Sungwook Yoon,

Yumingji

Publication year - 2012

Publication title -

journal of korea service management society

Language(s) - English

Resource type - Journals

eISSN - 2713-8690

pISSN - 1598-1150

DOI - 10.15706/jksms.2012.13.5.006

Subject(s) - business , service (business) , marketing

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