Open AccessA Study on the Platform-based Service Innovation Strategy in a Two-sided Market : A Case of Dominant Design in a Smart TV Market
Author(s) -
SangHyun Lee,
Kilsun Kim
Publication year - 2012
Publication title -
seo'bi'seu gyeong'yeong haghoeji/seobiseu gyeongyeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-8690
pISSN - 1598-1150
DOI - 10.15706/jksms.2012.13.4.004
Subject(s) - business , service innovation , two sided market , marketing , service (business) , industrial organization , advertising , network effect