Open AccessA Study on Relationship Between Shopping Experiential Value and Brand Equity in Retailing Stores:Focused on Large Discount Store and Convenience Store
Author(s) -
황순호,
Yoon Sung Joon,
Oh Jong Chul
Publication year - 2012
Publication title -
seo'bi'seu gyeong'yeong haghoeji/seobiseu gyeongyeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-8690
pISSN - 1598-1150
DOI - 10.15706/jksms.2012.13.3.001
Subject(s) - business , brand equity , value (mathematics) , marketing , experiential learning , advertising , psychology , computer science , mathematics education , machine learning