Open AccessThe Exploratory Study of Relationship Between Multi-channel Customer Segments and Relational Benefits in Tour Service Industry
Author(s) -
Chae-Un Lim,
이호택
Publication year - 2011
Publication title -
seo'bi'seu gyeong'yeong haghoeji/seobiseu gyeongyeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-8690
pISSN - 1598-1150
DOI - 10.15706/jksms.2011.12.3.008
Subject(s) - business , exploratory research , marketing , customer advocacy , customer retention , channel (broadcasting) , service (business) , customer to customer , customer relationship management , service quality , customer intelligence , process management , telecommunications , computer science , sociology , anthropology