Open AccessA Study on Effect of Opt-in Mail Service on Corporate Image and Customer Loyalty : Focusing on Moderating Effect of Involvement
Author(s) -
JongChul Oh,
이수형,
Shijung Yoo
Publication year - 2008
Publication title -
journal of korea service management society
Language(s) - English
Resource type - Journals
eISSN - 2713-8690
pISSN - 1598-1150
DOI - 10.15706/jksms.2008.9.4.003
Subject(s) - loyalty business model , loyalty , business , advertising , marketing , service (business) , customer retention , psychology , service quality
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