Open AccessA Study on Effect of Opt-in Mail Service on Corporate Image and Customer Loyalty : Focusing on Moderating Effect of Involvement
Author(s) -
JongChul Oh,
Shijung Yoo,
이수형
Publication year - 2008
Publication title -
seo'bi'seu gyeong'yeong haghoeji/seobiseu gyeongyeong hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-8690
pISSN - 1598-1150
DOI - 10.15706/jksms.2008.9.4.003
Subject(s) - loyalty business model , loyalty , business , advertising , marketing , service (business) , customer retention , psychology , service quality