Open AccessBusiness Models in the Conditions of Increasing Complexity of the Business Environment
Author(s) -
Елена Ширинкина
Publication year - 2021
Publication title -
vestnik volgogradskogo gosudarstvennogo universiteta. èkonomika
Language(s) - English
Resource type - Journals
eISSN - 2713-1599
pISSN - 2713-1580
DOI - 10.15688/ek.jvolsu.2021.1.10
Subject(s) - business transformation , artifact centric business process model , business model , new business development , business rule , business process modeling , relevance (law) , business analysis , adaptation (eye) , context (archaeology) , business , business domain , computer science , process management , electronic business , order (exchange) , knowledge management , business process , marketing , business relationship management , paleontology , physics , optics , finance , political science , law , biology , work in process
The relevance of the study is due to the fact that in the increasingly complex business environment, companies today more than ever need a simple and flexible tool to manage innovations, to build effective business models in a timely manner. The purpose of the study is to present updated business models in the context of the digital economy development. The empirical base was the research of H. Mendelssohn, A. Osterwalder, as well as analysts of the best business practices of Alibaba Group, Apple, Uber, AirbnB, Amazon, Facebook, Google. The author presents the transformation of business models and their adaptation to a new, changed environment, as well as business models that are relevant in innovation management. The practical significance of the study lies in the fact that the results obtained will allow companies to achieve business success, getting a greater effect from the application of this business model by combining it with other tools. This will help companies to obtain the optimal set of ideas and associated potential risks at the output in order to identify the most promising business development ideas and prioritize.