Open AccessEffectiveness of Service Marketing Mix Strategies of BSNL Mobile Telephone Services in Comparison to Airtel Mobile Services in Mysuru
Author(s) -
Dr.Ashvini.J Dr.Aparna J Varma
Publication year - 2016
Publication title -
international journal of innovative research in science engineering and technology/international journal of innovative research in science, engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2347-6710
pISSN - 2319-8753
DOI - 10.15680/ijirset.2016.0508006
Subject(s) - business , service (business) , marketing , telecommunications , mobile marketing , mobile telephone , advertising , computer science , digital marketing , computer network