Open AccessBrand types applied by emerging markets’ firms: Country of brand origin and brand use motives
Author(s) -
Marzanna K. Witek-Hajduk,
Anna Grudecka
Publication year - 2021
Publication title -
entrepreneurial business and economics review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.334
H-Index - 11
eISSN - 2353-883X
pISSN - 2353-8821
DOI - 10.15678/eber.2021.090110
Subject(s) - business , brand awareness , brand management , brand equity , brand extension , marketing , emerging markets , country of origin , advertising , finance