Open AccessProblems and prospects of development of confectionery industry enterprises in Ukraine
Author(s) -
В. А. Самофатова,
Т. Ю. Бова
Publication year - 2021
Publication title -
ekonomìka harčovoï promislovostì
Language(s) - English
Resource type - Journals
eISSN - 2411-4111
pISSN - 2312-847X
DOI - 10.15673/fie.v13i3.2132
Subject(s) - business , ukrainian , commerce , production (economics) , quality (philosophy) , product (mathematics) , international market , domestic market , marketing , international trade , economics , philosophy , linguistics , geometry , mathematics , epistemology , macroeconomics
The article is devoted to the analysis of the modern confectionery market of Ukraine. This article examines the state of the confectionery industry and highlights the main trends and problems in the development of the confectionery market in Ukraine. It identifies the main factors influencing the increase of competitiveness of confectionery enterprises and the development of the confectionery industry in Ukraine and highlights the problems related to sourcing domestic and imported raw materials for production. It contains a listof the largest exporting countries of cocoa, cocoa beans and cocoa products to Ukraine. The articlesconsiders opportunities and problems of export of Ukrainian confectionery products and contains a list of thelargest importing countries of Ukrainian confectionery products. The analysis was made of the dynamics ofthe volume of exported production and the total volume of sales of confectionery products over severalyears. The main reasons for the decline in confectionery exports have been identified. The ways to improvethe efficiency of domestic confectionery sales have been indicated. The article determines that to strengthentheir market positions, the enterprises need to monitor the quality of their products and equipment, ensurethe relevance of marketing activities to increase sales, improve the existing product range and develop new,exclusive products that could take a free market niche, and also look for ways to export, diversify or find newways to market products sale in Ukraine.