Open AccessCO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B)
Author(s) -
AVASILCAI Silvia,
RUSU Gabriela
Publication year - 2015
Publication title -
annals of the oradea university. fascicle management and technological engineering
Language(s) - English
Resource type - Journals
eISSN - 1583-0713
pISSN - 1583-0691
DOI - 10.15660/auofmte.2015-2.3152
Subject(s) - co creation , business , value creation , value (mathematics) , marketing , process management , knowledge management , business administration , computer science , machine learning