Open AccessPRO-ACTIVE CONSUMERS ENGAGEMENT AS DRIVER OF CO-INNOVATION - THE CASE OF ELECTROLUX (B)
Author(s) -
Silvia AVASILCĂI,
Elena GALATEANU
Publication year - 2015
Publication title -
annals of the oradea university. fascicle management and technological engineering
Language(s) - English
Resource type - Journals
eISSN - 1583-0713
pISSN - 1583-0691
DOI - 10.15660/auofmte.2015-1.13142
Subject(s) - co creation , business , marketing