Open AccessCO-CREATION INNOVATION IN CONSUMER GOODS INDUSTRY - THE CASE OF BARILLA GROUP (B)
Author(s) -
Adriana BUJOR,
Silvia AVASILCĂI
Publication year - 2015
Publication title -
annals of the oradea university. fascicle management and technological engineering
Language(s) - English
Resource type - Journals
eISSN - 1583-0713
pISSN - 1583-0691
DOI - 10.15660/auofmte.2015-1.13091
Subject(s) - group (periodic table) , business , commerce , industrial organization , marketing , chemistry , organic chemistry