Open AccessA RESPONSE MODEL TO OPTIMIZE RESOURCE ALLOCATION FOR THE MARKETING COMMUNICATION MIX
Author(s) -
Monica Izvercianu,
Cella-Flavia Buciuman
Publication year - 2012
Publication title -
annals of the oradea university fascicle of management and technological engineering
Language(s) - English
Resource type - Journals
eISSN - 1583-0713
pISSN - 1583-0691
DOI - 10.15660/auofmte.2012-1.2641
Subject(s) - resource allocation , business , marketing , marketing mix , resource (disambiguation) , computer science , computer network
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