Open AccessA RESPONSE MODEL TO OPTIMIZE RESOURCE ALLOCATION FOR THE MARKETING COMMUNICATION MIX
Author(s) -
Monica Izvercianu,
Cella-Flavia Buciuman
Publication year - 2012
Publication title -
annals of the oradea university. fascicle management and technological engineering
Language(s) - English
Resource type - Journals
eISSN - 1583-0713
pISSN - 1583-0691
DOI - 10.15660/auofmte.2012-1.2641
Subject(s) - marketing mix , marketing , resource allocation , business , resource (disambiguation) , computer science , computer network