Open AccessTRANSFER EDİLEN RİTÜEL İLE TÜKETİCİ TUTUMU VE SATIN ALMA DAVRANIŞLARI ARASINDAKİ İLİŞKİ: KARA CUMA ÖRNEĞİ
Author(s) -
Aycan Duran Tekoğlu,
Zelıha Eser
Publication year - 2021
Publication title -
pazarlama ve pazarlama araştırmaları dergisi
Language(s) - Turkish
Resource type - Journals
eISSN - 2547-9601
pISSN - 1309-243X
DOI - 10.15659/ppad.14.3.942924
Subject(s) - contradiction , cognitive dissonance , consumption (sociology) , overconsumption , globalization , capitalism , consumer behaviour , sociology , psychology , social psychology , marketing , advertising , business , economics , political science , social science , philosophy , epistemology , production (economics) , politics , law , market economy , macroeconomics