Open Access
BENLİK UYUŞMAZLIĞI TEORİSİNİN TÜKETİCİLERİN ONLINE SATIN ALMA DAVRANIŞINA YANSIMALARI
Author(s) -
Nihan Tomris Küçün,
Hazal Duman Alptekin,
Canberk Çetin,
Sertaç Eroğlu
Publication year - 2021
Publication title -
pazarlama ve pazarlama araştırmaları dergisi
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2547-9601
pISSN - 1309-243X
DOI - 10.15659/ppad.14.3.213
Subject(s) - attractiveness , perception , physical attractiveness , psychology , social psychology , consumer behaviour , context (archaeology) , loyalty , perspective (graphical) , advertising , marketing , mathematics , business , paleontology , geometry , neuroscience , psychoanalysis , biology