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REKLAMLARDA İNSAN GÖRSELİ KULLANIMININ ÜRÜN TÜRÜ VE CİNSİYETE GÖRE TÜKETİCİNİN DİKKATİNE ETKİSİ: BİR GÖZ TAKİP ÇALIŞMASI
Author(s) -
Ezgi DELEN,
Burcu İlter
Publication year - 2021
Publication title -
pazarlama ve pazarlama araştırmaları dergisi
Language(s) - Turkish
Resource type - Journals
eISSN - 2547-9601
pISSN - 1309-243X
DOI - 10.15659/ppad.14.2.267
Subject(s) - physics , political science , theology , humanities , microbiology and biotechnology , philosophy , biology

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