Open AccessEtnografi Virtual tentang Proliferasi Pemakaian Lagu “Bertaut” Karya Nadin Amizah di Media Sosial
Author(s) -
Endah Murniaseh,
Catur Suratnoaji,
Heidy Arviani,
Zainal Abidin Achmad
Publication year - 2021
Publication title -
jurnal ilmu komunikasi/jurnal ilmu komunikasi
Language(s) - English
Resource type - Journals
eISSN - 2723-2557
pISSN - 2088-981X
DOI - 10.15642/jik.2021.11.2.121-138
Subject(s) - lyrics , upload , social media , advertising , art , computer science , literature , world wide web , business
Linked song is experiencing widespread usage proliferation on social media. Social media users also benefit from using the Linked song elements, in the form of significant additions of viewers, followers, likes, and subscribers so that they get income from advertising. This study aims to investigate the forms of proliferation of “Bertaut” song use by Nadin Amizah on TikTok, YouTube, and Instagram. The research method uses a qualitative approach with virtual ethnography. The results of the study show that the proliferation of Bertaut songs occurs in various forms of content upload, including: song covers, stories, feeds, IGTV, footage, captions using song elements in the form of lyrics, music sound fragments, and song video fragments. The phenomenon of the proliferation of Linked songs on social media shows the media making capabilities of TikTok, YouTube, and Instagram