Open AccessDIGITAL CUSTOMER ENGAGEMENT DIMENSIONS IN DIGITAL TRANSFORMATION AND A FRAMEWORK SUGGESTION FOR RETAIL BANKING
Author(s) -
Yakup Akgül,
Hadi Rubaci
Publication year - 2019
Publication title -
journal of life economics
Language(s) - English
Resource type - Journals
ISSN - 2148-4139
DOI - 10.15637/jlecon.6.014
Subject(s) - customer engagement , digital transformation , business , customer retention , marketing , customer to customer , customer satisfaction , loyalty business model , customer advocacy , customer intelligence , customer delight , transactional leadership , computer science , service quality , psychology , service (business) , social media , world wide web , social psychology