Open AccessPROMOTION OF MODEST CLOTHING BY A WESTERN RETAILER: INDICATION OF BRAND INCLUSIVENESS OR NEGATIVE IMPACT ON CONSUMER BASED BRAND EQUITY?
Author(s) -
Aytak Amininajafi
Publication year - 2017
Publication title -
international journal of research in engineering and technology
Language(s) - English
Resource type - Journals
eISSN - 2321-7308
pISSN - 2319-1163
DOI - 10.15623/ijret.2017.0616008
Subject(s) - clothing , brand equity , promotion (chess) , business , advertising , marketing , equity (law) , geography , political science , politics , law , archaeology