Open AccessMarketing to Get Better Mileage from Your Resource
Author(s) -
Zuzana Helinsky
Publication year - 2006
Language(s) - English
Resource type - Journals
ISSN - 2148-354X
DOI - 10.15612/bd.2006.402
Subject(s) - marketing , competition (biology) , business , point (geometry) , marketing research , marketing management , resource (disambiguation) , digital marketing , marketing strategy , marketing science , marketing mix , relationship marketing , computer science , mathematics , ecology , computer network , geometry , biology
The article gives us an insight in marketing in the library. It shows why marketing is necessary and how the competition is growing even in our surroundings. This paper argues from a marketing point of view why it should be involved in all library routines. The article shows the difference between internal and external marketing. The article discusses some marketing tools, which are especially suitable for libraries. It also emphasises that everybody at the library should be involved directly or indirectly in the marketing.