Open AccessAggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
Author(s) -
Alvin J. Silk,
Ernst R. Berndt
Publication year - 2021
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000074
Subject(s) - aggregate expenditure , aggregate (composite) , economics , digital economy , advertising , macroeconomics , business , computer science , materials science , world wide web , composite material