Open AccessStudying Healthcare from a Marketing Perspective
Author(s) -
Dawn Iacobucci,
Deidre Popovich
Publication year - 2022
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000071
Subject(s) - perspective (graphical) , health care , marketing , business , computer science , political science , artificial intelligence , law