Open AccessBrands: An Integrated Marketing, Finance, and Societal Perspective
Author(s) -
Bobby J. Calder
Publication year - 2020
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000064
Subject(s) - brand equity , marketing , shareholder value , business , return on marketing investment , brand management , marketing management , value (mathematics) , economics , finance , shareholder , corporate governance , computer science , machine learning