Open AccessAdoption of Innovations: Comparing the Imitation and the Threshold Models
Author(s) -
Amir Heiman,
Bruce McWilliams,
David Zilberman
Publication year - 2022
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000062
Subject(s) - imitation , economics , econometrics , psychology , social psychology