Open AccessThe Cultural Meaning of Brands
Author(s) -
Carlos J. Torelli,
María A. Rodas,
Jennifer L. Stoner
Publication year - 2017
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000048
Subject(s) - meaning (existential) , aesthetics , linguistics , art , epistemology , philosophy