Open AccessCustomer Lifetime Value – The Path to Profitability
Author(s) -
Vikas Kumar
Publication year - 2007
Publication title -
foundations and trends in marketing/foundations and trends in marketing.
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.71
H-Index - 13
eISSN - 1555-0753
pISSN - 1555-0761
DOI - 10.1561/1700000004
Subject(s) - profitability index , customer value , customer profitability , value (mathematics) , business , path (computing) , customer lifetime value , marketing , customer retention , economics , statistics , mathematics , finance , computer science , microeconomics , service quality , computer network , profit (economics) , service (business)