Open AccessIMPACT OF SERVICE QUALITY AND BRAND IMAGE ON BRAND LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION
Author(s) -
Sayyed Adnan Shabbir
Publication year - 2020
Publication title -
eurasian journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2148-0214
DOI - 10.15604/ejss.2020.08.02.004
Subject(s) - service quality , business , customer satisfaction , brand image , brand loyalty , advertising , marketing , loyalty business model , loyalty , brand equity , service (business)