Open AccessRELATIONSHIP BETWEEN CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A REVIEW AND FUTURE DIRECTIONS OF ITS NATURE AND APPROACHES
Author(s) -
Ahmad Saifalddin Abu-Alhaija,
Hosni Shareif Hussein,
Almothanna Jamil Abu Allan
Publication year - 2019
Publication title -
eurasian journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2148-0214
DOI - 10.15604/ejss.2019.07.04.003
Subject(s) - loyalty , customer satisfaction , loyalty business model , business , marketing , advertising , service quality , service (business)