Open AccessEFFECTS OF TECHNOLOGICAL CONVERGENCE AND BRAND EXTENDED STRATEGIES ON PRODUCT VALUE: CASE ON THE ADDED FUNCTIONALITIES OF ONLINE GAMES
Author(s) -
Rebecca Huey-Ming Yen,
Shu-Yu Yeh,
Kun-Yu Hong
Publication year - 2019
Publication title -
eurasian journal of social sciences
Language(s) - English
Resource type - Journals
ISSN - 2148-0214
DOI - 10.15604/ejss.2019.07.03.002
Subject(s) - convergence (economics) , product (mathematics) , value (mathematics) , new product development , mathematics , marketing , computer science , industrial organization , business , economics , statistics , geometry , economic growth