Open AccessTHE IMPORTANCE OF CREATING CUSTOMER LOYALTY IN ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE
Author(s) -
İsmet Kahraman Arslan
Publication year - 2020
Publication title -
eurasian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2148-0206
DOI - 10.15604/ejbm.2020.08.01.002
Subject(s) - loyalty business model , business , marketing , customer retention , customer advocacy , customer to customer , customer delight , customer satisfaction , customer intelligence , customer equity , relationship marketing , loyalty , customer profitability , competitive advantage , marketing management , service quality , service (business)
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