Open AccessTHE IMPORTANCE OF CREATING CUSTOMER LOYALTY IN ACHIEVING SUSTAINABLE COMPETITIVE ADVANTAGE
Author(s) -
İsmet Kahraman Arslan
Publication year - 2020
Publication title -
eurasian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2148-0206
DOI - 10.15604/ejbm.2020.08.01.002
Subject(s) - competitive advantage , business , loyalty , loyalty business model , marketing , industrial organization , process management , service quality , service (business)