Open AccessSERVICES MARKETING WITHIN BUSINESS-TO-BUSINESS CONTEXT: A CONTENT ANALYSIS OF 1996 – 2014 PERIOD
Author(s) -
Ceren Akman Biyik
Publication year - 2017
Publication title -
eurasian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2148-0206
DOI - 10.15604/ejbm.2017.05.02.006
Subject(s) - content analysis , thematic analysis , business marketing , context (archaeology) , business analysis , business , marketing , marketing research , new business development , qualitative research , business model , sociology , social science , geography , archaeology
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