Open AccessExpanding Frontiers of Customer Knowledge Management to Sustain Competitive Advantage: The Mediating Role of Predictive Analytics
Author(s) -
Diana Chernetska
Publication year - 2017
Publication title -
eurasian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2148-0206
DOI - 10.15604/ejbm.2017.05.01.001
Subject(s) - predictive analytics , competitive advantage , analytics , business , knowledge management , data science , computer science , marketing