Open AccessMarketing Program Standardization: The Experience of TNCs in Poland
Author(s) -
Mariusz Sagan
Publication year - 2016
Publication title -
eurasian journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2148-0206
DOI - 10.15604/ejbm.2016.04.01.003
Subject(s) - standardization , business , marketing , political science , law