Open AccessEstratégias de Marketing Global na Internacionalização de Franquias Brasileiras
Author(s) -
Thelma Valéria Rocha,
Valéria Rueda Elias Spers,
Maria Adriana de Andrade Peixoto Camargo,
Daniela Motta Romeiro Khauaja,
Debora Atala Mendes Pires
Publication year - 2015
Publication title -
revista de administração da unimep
Language(s) - Spanish
Resource type - Journals
ISSN - 1679-5350
DOI - 10.15600/1679-5350/rau.v13n3p184-206
Subject(s) - business , international marketing , business administration , political science , marketing